Useful AI, built into the way you work.
The problem
Everyone's talking about AI. Few businesses know where it actually helps.
Generic AI tools are impressive, but they don't know your business, your customers or your systems.
- Your team answers the same questions again and again
- Enquiries arrive outside working hours and wait until morning
- Information is buried in documents nobody can find
- You'd like to use AI, but aren't sure what's worth doing
- You're cautious about accuracy, privacy and cost
How it works
Your information in. Useful outcomes out.
AI is most useful when it's connected to your own data and systems, and when its job is clearly defined.
In: your website content, documents, CRM records, emails and analytics, limited to what the AI genuinely needs.
Out: accurate answers, qualified leads, useful insights and actions in your other systems, with a person in the loop where it matters.
Chatbot levels
Three levels of AI chatbot
Start with a capable website chatbot, or go further with an assistant that works across your systems.
- Level 1
Basic AI Chatbot
Businesses wanting a chatbot for common questions.
- Website chatbot
- FAQ knowledge
- Natural conversation
- Collects contact details
- Level 2
Business AI Assistant
An assistant that understands your business and works with your other systems.
Everything in Basic, plus:
- Learns from company documents
- Answers customer questions
- Qualifies leads
- Connects to your CRM
- Sends emails and notifications
- Triggers actions and workflows
- Level 3
Custom AI Solution
Companies that need AI built around specific workflows.
Everything in Business, plus:
- Custom workflows
- Multiple system integrations
- Advanced AI logic
- Custom dashboard
- A bespoke AI application
Services
Practical AI services
From working out where to start, to AI applications built around a specific workflow.
- 01
AI consultation
A practical conversation about where AI could help your business, and where it wouldn't.
- 02
AI readiness assessment
We review your processes, data and systems and recommend realistic first steps.
- 03
AI chatbots
Website assistants that answer questions and capture enquiries, day and night.
- 04
AI lead assistant
Qualifies enquiries, asks the right questions and passes good leads to your team.
- 05
AI knowledge assistant
Helps your team find answers in your own documents, policies and procedures.
- 06
AI content assistant
Drafts emails, descriptions and documents in your tone, for your team to review.
- 07
AI analytics & insights
Highlights trends and anomalies in your data, explained in plain English.
- 08
Custom AI applications
AI built around a specific workflow, connected to your systems.
How it works
How we introduce AI responsibly
- Step 1
Find the opportunity
Identify specific, repetitive tasks where AI saves real time.
- Step 2
Prepare the knowledge
Organise the documents and data the AI should use, and what it shouldn't.
- Step 3
Build with guardrails
Clear boundaries, hand-off to humans and testing against real questions.
- Step 4
Measure & improve
Review conversations and results, and keep improving answers over time.
FAQ
Go AI questions
Will the AI give wrong answers?
Any AI can make mistakes, so we design for it: the assistant answers from your approved content, hands over to a person when it isn't confident, and is tested before launch. We'll be clear about what it can and can't do reliably.
Is our data safe?
We choose AI providers and configurations with data protection in mind, limit what the AI can access, and explain where your data goes. Data protection requirements are discussed at the start of every AI project.
Do we need a lot of data to start?
Not usually. Many useful assistants start from your existing FAQs, documents and website content.
What does an AI readiness assessment involve?
We review your processes, data and systems, identify where AI could help, and recommend realistic first steps, including where AI isn't the right answer.
Find out where AI could save your team time.
Start with a practical conversation. No hype, just what's genuinely worth doing.
Often combined withGo CRMGo Automate